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Joane V. Serrano

Associate  Professor 1
Faculty of Management and Development Studies
UP Open University

     Phone :  (6349) 536-6001 to 536-6006 
                local 481
     Telefax: (6349) 536-6010
     Email  :   This email address is being protected from spambots. You need JavaScript enabled to view it.

Office Address:
  Faculty Room
  UPOU Headquarters
  Los Banos, Laguna

                                                                                  Mailing Address:
                                                                                   Faculty of Management and Development Studies
                                                                                   UP Open University
                                                                                   4031 Los Banos, Laguna, Philippines 



 Joane V. Serrano is an Associate Professor I of the Faculty of Management and Development Studies, UP Open University. She obtained her Bachelor of Science in Development Communication from UP Los Banos.  She finished her Master of Management Major in Development Management  and Doctor of Philosophy Major in Development Communication  from the same university. 

Her research interests are on the following subject areas:

  •  Environmental Communication 
  • Development Communication
  • Human-Environment Interaction
  • Development Issues
  • Green Business and Technology
  • Educational Technology
  • Social Media-Related Qualitative Research
  • M-Learning 
  • Governance
  • Poverty
  • Marginalization
  • Empowerment 


Media Expertise

Joane V. Serrano welcomes media inquiries on the following subjects:

communication of scientific and technical information; environmental advocacy; socio-cultural principles of human-environment interactions 


Research and Publication



Serrano, J.V. & Jeotee, K. (2012-2105). Improving Assessment through Double Blind Marking (On-Going Research Grant))

Serrano, J.V. (2014). Exploring Discursive Silence in Online Discussions. Unpublished Dissertation, UP Los Banos

Quimbo, M.A.T.  and Serrano, J.V. (2011) Towards Developing a Learning Curricula for the Mangyans of Occidental Mindoro. Plan International.

Serrano, J.V. Emergent Role of Social Media in Environmental Advocacy (On-Going Research Grant)

Serrano, J.V. , Cruz, L., Yambao, IAY and Sarinas, M. (2008) Access and Equity Through ICTs: The Case of the University of the Philippines Open University. Research funded by ICT4D, DOST.

Bautista, V.A.B.,  J.V. Serrano, Yambao, IAY (2006). Comparing Residential and Distance Learning Students in their Academic Performance: The Case of Master of Public Health. 

Serrano, J.V. (2006)Re-thinking the Role of Learning Centers: The Challenge of Online Tutorials.

Alip, A.S., and Serrano. J.V., (2002). UPOU Student’s Perception on Factors Influencing Persistence in Teletutorial.

Serrano, J.V. (2000)Assessment of Student Support Services. Unpublished Field Study, IDMG, UPLB.

Serrano, J.V. (1994) Rapid Communication Appraisal: The Community Contract Reforestation at Bicol National Park, Unpublished Undergraduate Thesis, IDC-UPLB.


Marasigan, S.B. and Serrano, J.V. (2014). Indigenous Farming Families of Ifugao: Partners in Safeguarding the Sustainable Use of Natural Resources. IAMURE Multidisciplinary Research. Volume 10 March 2014

Garcia, P., Alip, A.S. and Serrano, J.V. 2013. Open Knowledge Initiatives in the Philippines: The Vibal Foundation. In Open Educational Resources: An Asian Perspective. Dhanarajan, G. and Porter, D. (Eds). Vancouver: Commonwealth of Learning. (Book Chapter) IPA

Cruz, L., Martires, J., Martires, N., Serrano, J.V., and Buot I., Jr. 2013. Empowering Young Successors in the Management of Biodiversity and Traditional Landscapes: The Case of the Earth Ambassadors of the University of the Philippines Open University. Journal of Management and Development Studies, Volume 2, Jan.-Dec. 2013: 1-12

Marasigan, S.B. and Serrano, J.V. (2012). Citizenship and Ecology: A Closer Look at Obligations, Rights, and Expectations to and from Nature. Journal of Nature Studies. 11 (1-2): 64-70.

Escobin, Kim; Cadaon, Remedios; Almonte, Romeo B & Serrano, Joane (2012) ODeL Modality: Virtual Reporting Towards the Development of Discourse on Religious Environmentalism. Rethinking Multiculturalism: Media in Multicultural Society. ISBN: 978-602-7636-27-9

Serrano, J.V. and Belegal, V. (2011). Developing Human Capital on Environment through Online Learning. Journal of Nature Studies. 10 (2): 32-37.

Quimbo, M.A.T.and J.V. Serrano. (2007). Municipal CBMS Initiatives in Camarines Norte. In Bautista, V.A. and O.A. Alfonso (Eds.). Learnings from the Community-based Monitoring System (CBMS) Implementation: Selected Case Studies.Manila: Angelo King Institute for Economics and Business Studies, De La Salle University.(Book Chapter)

Alip, A.S., Jarmin, M., Serrano. J.V., Yambao, IAY. (2004) UPOU Online and Face-to-face Students’ Perspective on Support Services Needs, UPOU Research Monograph Series Volume I.


Public Service

 UPOU Earth Ambassador

Human Resources Development Program for the Sustainable Development of Globally Important Heritage Systems (GIAHS) Designated Site “Ifugao Rice Terraces” in the Philippines. Collaborative project with JICA, Kanazawa University, Ifugao State University and Ifugao Province





 FMDS Comprehensive Examination Dates (1st semester 2019-2020)

Diploma in Social Work

  • Human Behavior & Social Environment Social Welfare Policies and Research (October 21, 2019)
  • Social Work Profession and Practice Social Agency , Leadership and Management (October 23, 2019)

Master of Social Work

  • Human Behavior & Social Environment Social Welfare Policies and Research (October 21, 2019)
  • Social Work Profession and Practice Social Agency, Leadership and Management (October 23, 2019)
  • Area of Specialization (October 25, 2019)

Master of ASEAN Studies (TBA)

Master of Arts in Nursing

  • Content (January 5, 2020)
  • Methodology (January 7, 2020)

Master of Environment and Natural Resources Management

  • General Field (October 17 , 2019)
  • Major Field (October 18, 2019)

Master of Public Management

  • General Field (October 21, 2019)
  • Public Policy and Program Administration (October 23, 2019)
  • Local Government and Regional Administration (LGRA) and Voluntary Sector Management (VSM) (October 25, 2019)

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