PROFILE

Joane V. Serrano, PhD

Professor and Dean

Faculty of Management and Development Studies

University of the Philippines Open University

Sustainability and U-learning Research Intersections (SURI)

Environmental Communication

  • Communicating Satoyama Initiatives or Socio-ecological Production Landscapes and Seascapes (since 2012)
  • Walking Research
  • Rural Development
  • Disaster Risk Reduction and Management
  • Climate Change
  • Environmental Advocacies
  • Human-nature interaction
  • Solid waste management

Sustainable Development

  • SDGs

Educational Communication

  • Digital Trust and Intuition (since 2019)
  • Open and distance elearning frameworks
  • Learner Support in elearning
  • Silence in elearning
  • Social media
  • Open Educational Resources
  • Assessment
  • ICT in education
  • Inclusive and equitable education and communication

Gender and communication

Culture and communication

  • Indigenizing education and communication
  • Decolonization
  • Indigenous youth and women
  • Indigenous rural practices

Serrano, J.V., Marasigan, S.B., & Belegal, J.A.C. (2022). Situating Plant Genetic Resource in the K-12 Curriculum: A Critical Review. In Plant Genetic Resources, Inventory, Collection and Conservation. Springer Nature. https://link.springer.com/book/10.1007/978-981-16-7699-4

Martin, J., Serrano, J., Nowakowski , J. & Williamson, D. Heritage Trails: Pathways to Sustainable Development. 2022. In Movement Heritage and Path Dependence. Cambridge: White Horse Press. https://www.jstor.org/stable/j.ctv2p5zn1t.2?seq=2

Yang, B., Serrano, J., Garcia, P. Zhou, H. (2022). Case Studies on World Open Universities: Case Study Book on University of the Philippines Open University. OUC Press.

Łucznik, K., Serrano, J. & Martin, J. (2022). An Exploration of the Contribution of Embodied, Situated Research Strategies to Cultural Ecosystem Services and Landscape Assessment Frameworks: An Environmental Empathy Case Study. Avant, Vol. XIII, No. 1. http://avant.edu.pl/en/202202-2

Serrano, J.V., Belegal, J.A.C., Cañas-Llamas, A.M.E.F., Petrasanta, L.P., & Almodiel, M.C. (2021). Ask Iska and IskOU: Analysis of UPOU’s Chatbot for Information Support Services. International Journal of Open and Distance e-Learning, 7(1), 63-78. 

Serrano, J.V., Marasigan, S.B., & Belegal, J.A.C. (2021). Taking a closer look: Reflections of indigenous youths and course writers on their experiences using tablet-based training on the conservation of Ifugao Rice Terraces, Philippines. ASEAN Journal of Open and Distance Learning, 12(2), 14-23. 

Serrano, J.V., Belegal, J.A.C., & Petrasanta, L.P. (2021). Documenting the University of the Philippines Open University’s response to COVID-19 pandemic through fora and webinars. ASEAN Journal of Open and Distance Learning, Special Issue 2020, 24-36.

Serrano, J.V., Cañas-Llamas, A.M.E.F., & Belegal, J.A.C. (2020). Redefining public service through UPOU’s openUP. In M.F. Lumanta, & P.G. Garcia (Eds.), Quality initiatives in an open and distance elearning institution: Towards excellence and equity (pp. 145-156). University of the Philippines Open University. 

Serrano, J.V., Belegal, J.A.C., Cañas-Llamas, A.M.E.F., Petrasanta, L.P., & Almodiel, M.C. (2020). UPOU’s chatbot: Toward quality information services. In M.F. Lumanta, & P.G. Garcia (Eds.), Quality Initiatives in an open and distance elearning institution: Towards excellence and equity (pp. 173-186). University of the Philippines Open University. 

Serrano, J.V., Marasigan, S.B., & Labhat, M.B. (2020). Cultural and natural heritage of the Ifugao Rice Terraces as a satoyama landscape (P.G. Garcia, Ed.). University of the Philippines Open University. 

Serrano, J.V., Cañas-Llamas, A.M.E.F., Belegal, J.A.C., Bandalaria, M.d.P., & Almodiel, M.C. (2020). Towards openness, inclusivity, excellence, and quality (M.d.P., Bandalaria, M.F., Lumanta, & P.G. Garcia, Eds.). University of the Philippines Open University.

Serrano, J.V., Lacaste, A.V., Belegal, J.A.C., Habito, C.Dl., Rabena, M.A.F., Fellizar, F.M.D.R., Marasigan, S.B., Buot, Jr., I.E., Alazada, N.D.S., Lawas, T.P., Bulong, M.P., Dulnuan, E.D., Labhat, M.B., Basilio, Jr., E.B., Gomez, Jr., R.A., Subilla, M., & Alag, V.K.B. (2019). Re(connecting) with the Ifugao Rice Terraces as a socio-ecological production landscape through youth capacity building and exchange programs: A conservation and sustainable development approach. In UNU-IAS & IGES (Eds.), Satoyama initiative thematic review (Vol. 5, pp. 149-168). United Nations University.

Serrano, J.V., Gelisan, L.A., Lacaste, A.V., Muyco, P.G., Alazada, N.D., & Marasigan, S.B. (2019). Discourse analysis of indigenous women’s construct on biodiversity and sustainable development. International Journal of Social Ecology and Sustainable Development, 10(4), 31-46. doi:10.4018/IJSESD.2019100103

Program Manager – Blending of Multimedia Approach and Satoyama-Satoumi Principles for Building Climate Smart Communities Program (bSMART Program) – Emerging Interdisciplinary Research (EIDR) Program. 2021-2023

Project Leader. Pisay LEVEL UP (Learning made Engaging with Varied Experiential Lessons on a Unified Platform – Philippine Science High School, DOST. 2021-2022

Project Leader. Youth Capacity Building and Exchange Program toward Sustainable Development and Conservation of Ifugao Rice Terraces. A project funded by the Mitsui & Co., Ltd. Environment Fund. 2016-2019

Project Leader. Contextualization of the Instructional Materials for the Training of Youths toward Conservation of Ifugao Rice Terraces as a Satoyama Landscape. A project funded by The Satoyama Development Mechanism (SDM). 2018-2019 

Project Member.  Digital Trust in the Workplace. A collaborative project with Ostfalia University. 2018-2019

Technical Working Committee Member. Human Resources Development Program for the Sustainable Development of Globally Important Agricultural Heritage Systems (GIAHS). A project funded by the Japan International Cooperation Agency implemented by Kanazawa University in collaboration with UP Open University, Ifugao State University, and Ifugao Provincial Government. 2013-2019

Invited Resource Person (2021). DEPED-Cavite District based Webinar on Creating and Effective and Healthy Research Culture 

Invited Speaker (2021).  Edutech Thailand  2021 – Inspiring the Next Generation Across Thailand

Invited Speaker (2021).  Edutech Philippines  2021 – Inspiring the Next Generation in the Philippines

Invited Speaker/Organizer (2021). 5th  International Conference on Service Management – Digital Trust and Intuition at the Workplace: Food Supply Chair. Ostfalia University

Invited Reactor (2021). UP Cebu Faculty Research and Creative Work Virtual Presentation

Keynote Speaker (2020). University of Jember International Online Seminar 

Keynote Speaker (2020). 2nd ICOPAMBS (International Conference on Physics and Mathematics for Biological Science)

Invited Speaker (2020).  Edutech Asia 2020 – Driving digital strategy for a sustainable campus of the future 

Invited Speaker/Organizer (2020). 4th International Conference on Service Management – Building Digital Trust Framework in the University as a Workplace. Ostfalia University  

Facilitator (2020). Collaboratoire – Research Residency – Facilitator

Invited Speaker (2019). 5th RP-Japan Annual Conference of the Ifugao Satoyama Meister Training Program – Developing Learning Resources for a Tablet-based Youth Capacity Building: Initiatives, 

Constraints and Potentials 

Invited Speaker (2019). 3rd International Conference on Service Management E-Learning in the Philippines – Serving Overseas Worldwide,  Ostfalia University, Germany 

Panel discussant (2019).  VFH ELearning Symposium. Ostfalia University, Germany

Others. Technical Panel Evaluator. Philippine Council for Industry, Energy, and Emerging Technology Research and Development (PCIEERD)  

Editor. Journal of Management and Development Studies

Recipient of Best Practice Awardee – NCODeL 2019. Ask IskoOU: A Closer Look  at UPOU’s Chatbot to Improve Information Services 

Contributed to UP Open University Position Paper on the Amendment of Open Distance Learning Act and Other Related Bills and Resolutions

Academic Exchange. Open University of China Press

ENRM 221 – Socio-cultural Perspectives on the Environment

ENRM 252 – Environmental Advocacy

DEVC 263 – Communication of Scientific and Technical Information 

EDS 142 – Environmental Education

CED 213 – Instructional Systems Design and Management 

Adviser/Committee Member/Academic Supervisor:  

Master of Development Communication

Master of ASEAN Studies

Master of Environment and Natural Resources Management

Master of International Health

Doctor of Communication

Academic Supervisor – University of Southern Queensland

Awardee – 2018 Gawad Chancellor for Outstanding Faculty. University of the Philippines Open University

Dean, March 2022 to present

Faculty of Management and Development Studies

 Director (August 2020 to present)

Office of Gender Concerns

Director (April 2016 to present)

Office of Public Affairs (formerly Information Office)

Director (April 2016 to March 2018)

Multimedia Office 

Secretary to the Faculty (August 2013  to March 2016)

Faculty of Management and Development Studies