Associate of Arts in Digital Entrepreneurship

Program Description

The Associate of Arts in Digital Entrepreneurship (AADE) is designed to prepare students for baccalaureate studies but at the same time equip them to become digital entrepreneurs or prepare them for employment or careers in a broad range of professions in enterprises, corporations, public and non-government organizations through specialization courses. 

The AADE follows Republic Act No. 10647 otherwise known as the Ladderized Education Act of 2014, which aims to strengthen the transition between Technical-Vocational Education and Training and Higher Education. It is in sync with Republic Act No. 10968 or an act institutionalizing the Philippine Qualifications Framework (PQF).

An associate program in digital entrepreneurship will provide an academic space for anyone thinking of becoming an entrepreneur in the digital landscape, or introducing digital innovations in their businesses or pursuing a career related to digital innovations and opportunities. Digital entrepreneurship highlights the changes in entrepreneurial practice, landscape, theory, and education.

Program Goals

The AADE program aims to develop graduates who are able to:

  • Demonstrate creativity, innovation and uprightness in discovering, managing, scaling, and transforming business ideas, assets, products,  services and key components into digital ;
  • Demonstrate entrepreneurial attitudes which integrate business ethics, cultural sensitivity, ecological principles, and social responsibility in the digitally adept enterprise; and 
  • Operate and adapt in a digitally networked and rapidly changing business environment. 


The following can apply for admission to a specialization in AADE:

  1. High School or Senior High School graduates who have never enrolled in college; admission is through Undergraduate Admission Test (UgAT);
  2. Passers of the Department of Education’s (DepEd) Alternative Learning System Accreditation and Equivalency (ALS A&E) Test for secondary level; admission is through UgAT;
  3. Passers of UP College Admission Test (UPCAT) with a minimum score of 2.80
  4. Transferees (with college units); and
  5. Graduates of other undergraduate degrees.

To be admitted to the program through UgAT, the applicant must:

  1. Have submitted the complete documentary requirements for admission before the application deadline;
  2. Have taken and passed the Undergraduate Admission Test (UgAT). Details about the exam will be emailed by admissions;
  3. Have completed the UPOU Distance Education Readiness Module (DERM). (Link to the DERM will be emailed by admissions);
  4. Have submitted an admission essay.

Enrollment Procedures

Online Registration is done through the Student Portal. Follow these instructions on how to register online. If you have further questions, take a look at the Enrollment FAQs.

Mode of Instruction



Course Code Course Title Course Description Number of Units
KAS 1 Kasaysayan ng Pilipinas Ang pampulitika, pang-ekonomya, panlipunan, at pangkalinangang pagsulong ng Pilipinas. 3
WIKA 1 Wika, Kultura, at Lipunan Pagsusuri sa ugnayan ng wika, kultura, at lipunan 3
ETHICS 1 Ethics and Moral Reasoning in Everyday Life The nature and development, sources and frameworks of ethics and moral reasoning and their application to various issues and contexts 3
ARTS 1 Critical Perspectives in the Arts A critical study of the experience, language, and context of art 3
STS 1 Science, Technology and Society Analyses of the past, present and future of science and technology in society (including their nature, scope, role and function) and the social, cultural, political, economic and environmental factors affecting the development of science and technology, with emphasis on the Philippine setting 3
MATH 10 Mathematics, Culture and Society Appreciation of the beauty and power of mathematics through the examination of its nature, development, utility, and relationship with culture and society 3
SCIENCE 11 Living Systems: Concepts and Dynamics Principles, interactions, and contemporary issues concerning living systems 3
Choose any three (3):

Course Code Course Title Course Description Number of Units
SAS 1 Self and Society Understanding the self by examining the interaction of biological, psychological, and socio-cultural dimensions and appreciating human agency and the emergence of the self in different social contexts 3
PHILARTS 1 Philippine Arts and Culture  Approaches to Philippine Arts and Culture  3
SOC SCI 2 Social, Political, and Economic Thoughts  A survey of social, economic, and political thought from classical to contemporary times 3
COMM 10 Critical Perspectives in Communication  Theories and frameworks of communication in various contexts  3
ENG 11 Literature and Society The study of various literary genres as a dynamic interaction between the individual and social and cultural forces 3
Course Code Course Title Course Description Number of Units
PI 100 Philippine Institutions 100 The Life and Works of Jose Rizal and other Philippine Institutions 3
Course Code Course Title Course Description Number of Units
COMM 2 Communication Skills  The development of more advanced language skills in critical thinking and effective reading and writing  3
ENT 103 Creativity, Innovation and Strategic Thinking  Concepts, tools and strategies in fostering innovativeness, digital entrepreneurial creativity, strategic alternatives, thinking and action 3
COMP ED 10 Critical Digital Literacies  Understanding, using, and producing digital content, products, and services 3
COMP ED 20 Introduction to Analytics Fundamental concepts and principles in analytics and its techniques and applications 3
Course Code Course Title Course Description Number of Units
ENT 101 Foundations of Entrepreneurship An introduction to basic concepts in entrepreneurship 3
ENT 102 Legal Environment, Integrity, and Accountability Introduction to the legal environment, entrepreneurial  integrity and business ethics 3
ENT 104 Digital Technology Entrepreneurship Harnessing digital technologies and systems for entrepreneurial opportunities 3
ENT 105 Introduction to Sustainable Entrepreneurship Concepts, principles, approaches and strategies in social entrepreneurship and sustainable eco-friendly enterprise 3
ENT 107 Finance for Entrepreneurship Financial planning concepts and tools for managing an entrepreneurial firm including an introduction to digital finance 3
ENT 108 Digital Marketing Marketing in the digital age 3
ENT 109 Special Topics User Interface and User Experience Design 3
ENT 110 Digital Entrepreneurship Capstone 3

Program of Study

The AADE program consists of 72 units of course work distributed as follows:

  • GE Courses: 30 units (21 units of Required GE courses and 9 units of Elective GE courses).
  • Government-mandated courses: 3 units;  along with PE and NSTP.
  • Common courses: 12 units  of courses common across and specific to undergraduate programs at UPOU.
  • Concentration courses: 27 units

Students are expected to take the courses in the following sequence:

1st Trimester 12 Units 2nd Trimester 12 Units 3rd Trimester 12 Units
ETHICS 1 3 ARTS 1 3 STS 1  3
KAS 1 3 MATH 10 3 COMM 10 or PHILARTS 1 3
SAS 1 3 ENG 11 3 ENT 103 3
ENT 101 3 ENT 102 3 ENT 104 3
CWTS 1 (3) PE 2 (2) CWTS 2 (3)
PE 1  (2) PE 2 (2)
1st Trimester 12 Units 2nd Trimester 12 Units 3rd Trimester 12 Units
WIKA 1 3 PI 100 3 SCIENCE 11 3
ENT 105 3 COMPED 20 3 MMS 101 3
COMM 2 3 ENT 107 3 ENT 109 3
COMPED 10 3 ENT 108 3 ENT 110 3
PE 2 (2)

Program Policies

Associate programs are designed to be completed in 2 years for full-time students. However, a maximum residency rule (MRR) of 7 years will be adopted from the Associate in Arts program of UPOU.

For admission-related details, please visit UPOU website.

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