Associate of Arts in Digital Entrepreneurship

Program Description

The Associate of Arts in Digital Entrepreneurship (AADE) is designed to prepare students for baccalaureate studies but at the same time equip them to become digital entrepreneurs or prepare them for employment or careers in a broad range of professions in enterprises, corporations, public and non-government organizations through specialization courses. 

The AADE follows Republic Act No. 10647 otherwise known as the Ladderized Education Act of 2014, which aims to strengthen the transition between Technical-Vocational Education and Training and Higher Education. It is in sync with Republic Act No. 10968 or an act institutionalizing the Philippine Qualifications Framework (PQF).

Program Goals

The AADE program aims to develop graduates who are able to:

  • Demonstrate creativity, innovation and uprightness in discovering, managing, scaling, and transforming business ideas, assets, products,  services and key components into digital ;
  • Demonstrate entrepreneurial attitudes which integrate business ethics, cultural sensitivity, ecological principles, and social responsibility in the digitally adept enterprise; and 
  • Operate and adapt in a digitally networked and rapidly changing business environment. 


The following can apply for admission to a specialization in AADE:

  1. High School or Senior High School graduates who have never enrolled in college; admission is through Undergraduate Admission Test (UgAT);
  2. Passers of the Department of Education’s (DepEd) Alternative Learning System Accreditation and Equivalency (ALS A&E) Test for secondary level; admission is through UgAT;
  3. Passers of UP College Admission Test (UPCAT) with a minimum score of 2.80
  4. Transferees (with college units); and
  5. Graduates of other undergraduate degrees.

To be admitted to the program through UgAT, the applicant must:

  1. Have submitted the complete documentary requirements for admission before the application deadline;
  2. Have taken and passed the Undergraduate Admission Test (UgAT). Details about the exam will be emailed by admissions;
  3. Have completed the UPOU Distance Education Readiness Module (DERM). (Link to the DERM will be emailed by admissions); and
  4. Have submitted an admission essay (500-word essay indicating your purpose for applying to the distance education programs and your plans after completion of the associate program at the UP Open University). 

Enrollment Procedures

Online Registration is done through the Student Portal. Follow these instructions on how to register online. If you have further questions, take a look at the Enrollment FAQs.

Mode of Instruction



Course Code Course Title Number of Units
KAS 1 Kasaysayan ng Pilipinas 3
WIKA 1 Wika, Kultura, at Lipunan 3
ETHICS 1 Ethics and Moral Reasoning in Everyday Life 3
ARTS 1 Critical Perspectives in the Arts 3
STS 1 Science, Technology and Society 3
MATH 10 Mathematics, Culture and Society 3
SCIENCE 11 Living Systems: Concepts and Dynamics 3

Choose any three (3):

Course Code Course Title Number of Units
SAS 1 Self and Society 3
PHILARTS 1 Philippine Arts and Culture  3
SOC SCI 2 Social, Political, and Economic Thoughts  3
COMM 10 Critical Perspectives in Communication  3
ENG 11 Literature and Society 3
Course Code Course Title Number of Units
PI 100 Philippine Institution 100 3
Course Code Course Title Number of Units
COMM 2 Communication Skills  3
ENT 103 Creativity, Innovation and Strategic Thinking  3
COMP ED 10 Critical Digital Literacies  3
COMP ED 20 Introduction to Analytics 3
Course Code Course Title Course Description Number of Units

ENT 101

Foundations of Entrepreneurship An introduction to basic concepts in entrepreneurship 3
ENT 102 Legal Environment, Integrity, and Accountability Introduction to the legal environment, entrepreneurial  integrity and business ethics 3
ENT 103 Creativity, Innovation and Strategic Thinking Concepts, tools and strategies in fostering innovativeness, digital entrepreneurial creativity, strategic alternatives, thinking and action 3
ENT 104 Digital Technology Entrepreneurship Harnessing digital technologies and systems for entrepreneurial opportunities 3
ENT 105 Introduction to Sustainable Entrepreneurship Concepts, principles, approaches and strategies in social entrepreneurship and sustainable eco-friendly enterprise 3
MMS 101 Fundamentals of Information Technology Introduction to Technologies that are used to create, store, exchange, and use information 3
ENT 107 Finance for Entrepreneurship Financial planning concepts and tools for managing an entrepreneurial firm including an introduction to digital finance 3
ENT 108 Digital Marketing Marketing in the digital age 3
ENT 109 Special Topics User Interface and User Experience Design 3
ENT 110 Digital Entrepreneurship Capstone 3

Program of Study

The AADE program consists of 72 units of course work distributed as follows:

  • GE Courses: 30 units (21 units of Required GE courses and 9 units of Elective GE courses).
  • Government-mandated courses: 3 units;  along with PE and NSTP.
  • Common courses: 12 units  of courses common across and specific to undergraduate programs at UPOU.
  • Concentration courses: 27 units

Students are expected to take the courses in the following sequence:

1st Trimester 12 Units 2nd Trimester 12 Units 3rd Trimester 12 Units
ETHICS 1 3 ARTS 1 3 STS 1  3
KAS 1 3 MATH 10 3 COMM 10 or PHILARTS 1 3
SAS 1 3 ENG 11 3 ENT 103 3
ENT 101 3 ENT 102 3 ENT 104 3
CWTS 1 (3) PE 2 (2) CWTS 2 (3)
PE 1  (2) PE 2 (2)
1st Trimester 12 Units 2nd Trimester 12 Units 3rd Trimester 12 Units
WIKA 1 3 PI 100 3 SCIENCE 11 3
ENT 105 3 COMPED 20 3 MMS 101 3
COMM 2 3 ENT 107 3 ENT 109 3
COMPED 10 3 ENT 108 3 ENT 110 3
PE 2 (2)

Program Policies

Associate programs are designed to be completed in 2 years for full-time students. However, a maximum residency rule (MRR) of 7 years will be adopted from the Associate in Arts program of UPOU.

For admission-related details, please visit UPOU website.

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