The University of the Philippines Open University (UPOU), through the Faculty of Management and Development Studies (FMDS), is hosting an online study session on Search Engine Optimization (SEO) as part of the Digital Marketing for Entrepreneurs (DMfE) Non-Formal Course and ENT 108 (Digital Marketing) of the Associate in Arts in Digital Entrepreneurship (AADE) Program on March 22, 2025 9:00 AM to 12:00 PM Philippine Time. The webinar, which will be broadcast via UPOU’s Zoom facility, offers practical, real-world SEO strategies perfectly complementing the theoretical lessons taught in the UPOU DMfE Non-Formal Course and ENT 108.

This session will be facilitated by the DMfE Course Coordinator and ENT 108 Faculty-in-Charge  Ramon Manuel T. Nisperos. RM Nisperos previously served as the course coordinator for entrepreneurship courses in the FMDS Continuing Education Program. The webinar features practical insights from SEO expert practitioners, including an interactive Q&A for deeper learning and practical advice from the invited experts.

Expert Insights from Industry Leaders

Participants will learn from two successful SEO experts who began their careers as freelancers and went on to operate full-service digital marketing agencies specializing in search engine optimization.

Boosting Website Visibility: Kurt Russell Molina on Keyword Research & Content Optimization Strategies

Kurt Russell Molina will share proven techniques for keyword research and content optimization, designed to improve website visibility, engagement, and conversions. Kurt has over 8 years of SEO experience and is the founder of SERPoptimizer, a data-driven SEO agency that aims to help businesses grow in search marketing. He previously worked as an SEO Manager at CloudAlly in Israel and as a Senior SEO Consultant at Online Marketing Gurus in Australia. He has also developed a basic SEO course, accessible at Kurso PH.

Overview of the topics that Kurt Russell will cover: 

  1. Understanding Search Intent – Analyze the “why” behind user queries to create content that directly addresses their needs, whether informational, navigational, transactional, or commercial investigation.
  2. Keyword Research – Discover practical methods to identify high-impact keywords that align with search intent, ensuring your content reaches the right audience.
  3. Optimizing Web Content for SEO – Learn how to structure your web pages and blog posts for maximum search engine visibility and user engagement.
  4. Hands-On Demonstrations: Watch step-by-step practical applications of powerful SEO tools to utilize keywords, enhance on-page content, and improve overall search rankings.

Practical Applications of AI in Digital Marketing – Gab Valimento reveals AI Strategies for Search Optimization

AI is revolutionizing the field of digital marketing, particularly in search engine optimization (SEO). In this module, Gab Valimento will give expert insights on how AI-powered tools and algorithms enhance website optimization, improve content strategies, and streamline marketing efforts. Gab will explore how AI-driven strategies can enhance Search Engine Optimization game and drive smarter decision-making for digital campaigns. Gab has 12 years of SEO experience and is currently the owner of Ameticia Digital Marketing. Gab is also the founder of SEO Workout and SEOKwentuhan. Gab was a speaker during the World of Search Conference, a global conference where world-class SEO experts shared their advanced strategies. 

Overview of the topics that Gab will cover: 

    1. Introduction to AI in SEO – The impact of AI on search engines (Google’s AI algorithms, RankBrain, BERT, MUM, and Gemini).
    2. Practical Applications of AI – For keyword research, technical audit and content creation
    3. The Future of AI in SEO and Marketing – How marketing students can prepare for an AI-driven industry.

SEO: Just One of Digital Marketing Tactics taught in DMfE and ENT 108. 

While SEO is a cornerstone of any successful digital marketing strategy, it’s only one aspect of a broader digital marketing framework. The UPOU Digital Marketing Course expands on fundamental and advanced techniques for establishing a robust online presence—covering not just search engine optimization but also emerging trends in digital marketing. Future modules may include insights into paid advertising, social media strategies, and analytics. By enrolling in the course, learners will discover how SEO tactics interconnect with other methodologies to achieve sustained digital success. The course unit on digital marketing tactics for the Digital Marketing Course for Entrepreneurs includes the following modules: 

  • Module 8: Website Optimization: Tactics for improving site performance, accessibility, and user experience, ensuring that traffic generated by your campaigns results in meaningful engagement.
  • Module 9: Search Engine Marketing: How paid campaigns like Google Ads work in tandem with organic strategies to achieve immediate visibility in a crowded marketplace.
  • Module 10: Social Media Marketing: Organic and paid social media tactics that facilitate audience engagement, community building, and brand awareness on platforms highly popular among Filipinos.
  • Module 11: Content Marketing: How strategic, high-quality content—whether text, image, or video—can nurture leads through the marketing funnel and influence purchasing behavior.
  • Module 12 – Email Marketing: Leveraging email lists to cultivate customer loyalty, drive repeat conversions, and integrate seamlessly with other marketing channels.
  • Module 13 – Marketplace Marketing: Maximize exposure in e-commerce ecosystems like Shopee or Lazada by blending organic product listings with paid advertisements.
  • Module 14 – Alternative Digital Marketing Tactics: Investigate emerging or less conventional approaches, such as conversational marketing and gamification, that can differentiate brands in an oversaturated digital environment.
  • Module 15 – Antipodal Marketing Tactics: Skillfully merge traditional strategies with digital methods—creating powerful, hybrid campaigns that yield stronger results across multiple channels.

This glimpse highlights the diversity of topics in the UPOU Digital Marketing Course. Each topic is designed to build comprehensive expertise for participants who aspire to excel in online business environments.

Alignment with Sustainable Development Goals

This event supports the global movement toward achieving the United Nations Sustainable Development Goals (SDGs)—particularly in the areas of:

  1. Quality Education (SDG 4): The webinar promotes lifelong learning and the upskilling of individuals for the digital age by delivering open and inclusive educational content.
  2. Decent Work and Economic Growth (SDG 8): Equipping participants with cutting-edge SEO and digital marketing tools helps foster entrepreneurship and sustainable career opportunities.
  3. Partnerships for the Goals (SDG 17): The collaboration among UPOU, digital marketing experts, and learners worldwide exemplifies multi-stakeholder partnerships that drive knowledge sharing and innovation.

Don’t Miss Out!

This open study session is a must-attend for anyone interested in honing their digital marketing skills and exploring how SEO—expounded expert practitioners — drive sustainable growth for businesses and personal brands.

Stay tuned to the FMDS News and Events page for announcements regarding registration and participation. Expand your digital marketing knowledge by discovering how a comprehensive SEO framework, supported by cutting-edge AI, contributes to substantial and lasting business growth!

Sustainable Development Goals

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